Concrete Jungle - Project 3
Project Brief
Great designers are well rounded people and well read participants in a variety of activities. They constantly strive to experience new sources of enlightening input, to stretch limits, broaden horizons, make new connections, and see in new ways. Professional designers also care strongly about good health and physical fitness. These philosophies enhance their creative output and increase the wealth of resources from which to draw inspiration and influence.
What do the things I see in my environment mean? How much design am I exposed to everyday? Is most of it good or bad? What is good design, and where do I see it? How do healthy habits and a healthy environment help in the creative process and increase and enhance productivity?
Specifications
Detailed specification are below. You are required to use the structure (grid) described in the specifications, but you can “break” the grid by using elements in an image to extend implied lines beyond the modules and gutters.
Learning Objectives
• Feed inspiring new information into your brain
• Enjoy and appreciate diversity
• Broaden, stretch and expand your creative thinking
• Break out of ruts
• Spice up your life and have fun
• Be a participant in your life
• Communicate through imagery
• Explore hierarchy within a structure
• Identify preferences and analyze your intuition
• Enjoy and appreciate diversity
• Broaden, stretch and expand your creative thinking
• Break out of ruts
• Spice up your life and have fun
• Be a participant in your life
• Communicate through imagery
• Explore hierarchy within a structure
• Identify preferences and analyze your intuition
Process
1. Identify a space that you find pleasant or creatively inspiring
2. Go to the space and then write down what you thought/felt about and analyze its relationship to the space. Be specific. Later you will write a description that includes some of this information.
3. This project is about the experience that the environment creates. What details in the environment come together to create the aesthetic that inspires you? Take at least fifty images of the space and the details in it. Again be specific. Get very close to the detail (like a lighting fixture, an image on the wall, a flower that is present, or an activity that is happening) and think about framing and the focal point when you photograph it. Now get even closer and take another photo. Now get very far away and take photos that capture the entire scene. Now get even farther away and take another photo. Don’t leave until you have images of at least ten different details
4. Print the images and your description about the space. Use them to create a composition using the modular grid shown on the next page. It is cleaner to put your name with your printed description, but you may put your name in the bottom margin instead. Use either Garamond, Helvetica, Times New Roman, or Arial typefaces only for your description. You may use bold, italics, or ALL CAPS for emphasis.
2. Go to the space and then write down what you thought/felt about and analyze its relationship to the space. Be specific. Later you will write a description that includes some of this information.
3. This project is about the experience that the environment creates. What details in the environment come together to create the aesthetic that inspires you? Take at least fifty images of the space and the details in it. Again be specific. Get very close to the detail (like a lighting fixture, an image on the wall, a flower that is present, or an activity that is happening) and think about framing and the focal point when you photograph it. Now get even closer and take another photo. Now get very far away and take photos that capture the entire scene. Now get even farther away and take another photo. Don’t leave until you have images of at least ten different details
4. Print the images and your description about the space. Use them to create a composition using the modular grid shown on the next page. It is cleaner to put your name with your printed description, but you may put your name in the bottom margin instead. Use either Garamond, Helvetica, Times New Roman, or Arial typefaces only for your description. You may use bold, italics, or ALL CAPS for emphasis.
5. Most design work is seen without any explanation from the designer. So.. for this project, you will present your final to the rest of the class without verbal commentary.
Using the Print Center
We will print your images using the Design Lab (located at 1020 Waterwood Parkway in Edmond). In order to do this you will need to upload your files to Slack under the Concrete Jungle project channel as an individual post with separate threads. They will be printed for you and then you will pick them up and crop them to the correct size based on your layout.
Presentation Board Specs
- 5 x 7 Modular Grid
- 20” x 30” White Foam Board
- No more than 15 images (without permission)
- No fewer than 12 images (without permission)
Grid Specs
- 5 x 7 Modular Grid
- Top Margin - 2 1/4”
- Bottom Margin - 2”
- Right Margin - 7/8”
- Left Margin - 7/8”
- Cell Width - 3 1/4”
- Cell Height - 3 1/4”
- Gutters - 1/2”
Module Dimensions (landscape or portrait)
- Single Module: 3 1/4" x 3 1/4"
- Double Module: 3 1/4" x 7"
- Triple Module: 3 1/4" x 10 3/4"
- Quad Module: 7" x 7" or 3 1/4" x 14 1/2"
- 5x1 Module: 3 1/4" x 18 1/4"
- 2x3 Module: 7" x 10 3/4"
- larger than 3x2 is not recommended
Value - 100pts
- Points are earned by doing all of the process work (30%)
- Level of craft on the final (20%)
- Composition (30%)
- Professionalism (20%)
Specification Details
Student Examples
Kolby Streller - Myriad Gardens
Hanna Soh - Tropical Smoothie Cafe
Ingrid Moreno - Dust Bowl
Additional Student Examples
Corey Mason
Hannah Blackwood
Tiffany Nge
Derrion Jones
Jesus Hernandez
Taylor Hill
